Our members have an increasing expectation for immediate connection and easy, real-time access to information. To meet that demand, we launched a new OMERS.com website that is easier to navigate and delivers a more modern and intuitive experience. Since its mid-February launch, the website has had more than 800,000 visitors.
The focus for 2018 was on modernizing pension administration by adopting a digital-first strategy. The objective of the strategy is to help members and employers better interact with OMERS and will involve new technologies and process changes. These changes are independent of the redevelopment of our pension administration platform, which will continue to develop in parallel.
A new digital onboarding process was introduced in 2018, which resulted in a high percentage of new members choosing to go paperless. These members have also provided mobile phone numbers, paving the way for digital interactions in the future. We now have more than 80,000 members who have opted for paperless communications.
Working in service of our members is our priority. This includes being available and accessible as members make important decisions. We implemented new, more detailed metrics to better measure employer and member satisfaction. Overall member satisfaction remains high at 91%.
Employers are a key partner in the administration of the OMERS Plan, ensuring that their employees are aware of the benefits. OMERS Employer Support Services team, which was formed in 2017 to assist with complex questions, launched a dedicated phone line in 2018. We also continued to offer webinars and learning forums for the pension administrators in our 1,000 employer organizations.